Wildberries Opens Its First Branded Hotels in Turkey

The Wildberries marketplace, in partnership with tour operator Fun&Sun, launched a chain of resort hotels under the WB Travel brand. Four hotels in Turkey and one hotel in Egypt are available for booking starting May 15, 2026.

Where are the new WB Travel hotels located?

WB Travel Serra Park – near Side;
WB Travel Pirates Park – near Kemer;
WB Travel Anita Matiate – near Kemer;
WB Travel Club Bayar – near Alanya.

The chain's first hotel opened in Egypt in February 2026.
All WB Travel hotels in Turkey are 4-star and operate on an all-inclusive basis.

To launch the project, the following were renovated: residential buildings; lobbies; restaurants; and public areas.
Family-Friendly Concept

The new hotel chain is aimed at families with children. The hotels will feature swimming pools with water slides; children's playgrounds; A children's coffee shop and a special children's menu are also available.
The hotels will soon also open a Toucan kids' club with entertainment and educational programs.

The launch of WB Travel in Turkey is a significant event in the tourism market. The new brand focuses on family vacations, an all-inclusive format, and popular resort destinations, including Alanya.